How Can You Really Measure the Success of a Franchise?


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What constitutes a successful franchise? Is it based on longevity, popularity, or revenue generated? The answer is of course, a matter of opinion. Franchises that some people would consider successful were not that big commercially. On the other end of the scale, some film franchises have raked in large sums at the box office but have been met with weak critical receptions.
One way that numerous franchises have managed to find success, at least at some level, is to diversify as much as possible. In that way they increase their chances of longevity, popularity, and commercial success in a number of different categories.

One of the most notable cases of this is definitely Dragon Ball franchise, which has managed to diversify successfully over its long history. It all began with the seminal Dragon Ball manga created by Akira Toriyama which was serialized from 1984 to 1995. The 42 original volumes were a hit, but it was what transpired after this that boosted Dragon Ball into franchise folklore. Since those initial publications, there have been various different Dragon Ball incarnations, each with numerous films, TV series, and games. Dragon Ball Z was perhaps the most successful offshoot of the franchise, as it helped spread the series to western audiences and boosted worldwide appreciation of anime as a whole. The characters and imagery have become iconic and recognisable all over the world. This would be a good indicator of success in anyone’s book.

One franchise in the West which has led the way in terms of spreading across a number of different platforms is Tomb Raider. It all began in 1996 with Crystal Dynamic’s first offering for PlayStation which became an instant hit. Since then there have been more than 16 games of varying genres including console games, mobile titles, and a couple of iGaming offerings. Lara Croft Go for mobile, and the Lara Croft Tomb Raider online slot, which is detailed in this Spin Palace casino review, have both been lauded for introducing the much-loved character to wider audiences. The mobile gaming and online casino industries are thriving, so it’s wise to break into these markets.

The franchise doesn’t stop there, though. There have also been two films which starred Angelina Jolie as the iconic Lara Croft. Lara Croft: Tomb Raider and Lara Croft Tomb Raider: The Cradle of Life didn’t receive a great critical response, but they did do well commercially, raking in a combined box office of $430 million worldwide. This will have served to bring even more players to the games, and boost the franchise’s overall success. There is another film to come in the near future starring Alicia Vikander, and director Roar Uthaug will be hoping for better feedback from critics.
Other franchises such as Star Wars, Lord of the Rings, and Harry Potter have all produced offerings for different platforms to get to as many viewers as possible, and this seems to be a strong business model in this day and age. A lot of franchises in the past, present, and future have a lot to thank Dragon Ball and its genius business plan for.

Article written by Jason O’Shea